Produced by infodesarrollo.ec, this video details the background and experiences so far of a project in Ecuador that uses ICTs for the optimisation of production, marketing and social organisation of cacao farmers in Ecuador. The project was set up by Maquita Cushunchic Commercializamos como Hermanos (MCCH), with the support of the International Institute for Communication and Development (IICD / www.iicd.org).