University Student Wins Award for Interactive IICD Video Concept

Student Jip de Beer won the price for best multimedia concept out of all first year students of his study. In his concept, he uses an Xbox Kinect (a camera and motion sensor) attached to a laptop. If you stand in front of the camera, you see an African project partner of IICD on the screen making the exact same movements as you make. This allows users to identify with the person. Then all of the sudden, the person on the screen walks away and shows the world in which he lives and how he benefits from the use of ICT.

“I wanted to research how interactive media contributes to spreading the mission of a non-profit organisation.” Says Jip de Beer. “ It’s nice to see that interactivity really makes it possible for people to identify with IICD’s work.” De Beer says he chose IICD because he wanted to pick a charity that combined international cooperation with his passion: communication and ICT.

At the Golden Dot Awards, the annual awards for Communication and Multimedia Design Students, De Beer was also nominated in the Creative Category. Jury member Sophie op den Kamp (organiser of The Next Web conferences) praised the project “ I saw the demo and what’s good is that it is a very creative idea to get more people to like a charity and get them involved.”